Tag: public relations & communications


How tech is impacting the public relations playbook

It wasn’t that long ago that public relations consultants – or PRs, as they’re known colloquially – could rely on the print/radio/television trifecta to achieve coverage objectives for a client. But in an increasingly fast-moving media environment, PRs have had to adapt, and engage in new ways of thinking.

Fiona Fraser

Most Read

Our Vendors

Subscribe to
public relations & communications Archives - Umbrellar Connect

Get the latest news content in your inbox each week