Tag: customer behaviour

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Adapting in the post-pandemic business world involves at least 3 key areas

Global market research and analytics firm, Forrester, reports on how businesses can make the wisest of decisions, with recent insights covering advice on enhancing remote working, security and quality customer experience related to global Covid-19 disruptions. Here’s a roundup of their suggestions, followed by top tips from Umbrellar’s Head of Cloud on thriving in the emerging business landscape.

Cat Mules

Is your IT downtime getting customers worked up?

Fuelled by unrealistic marketing and customer service promises, today’s consumer expectation organisations will be always-on is running ahead of reality. Downgrading customer expectations is not an option, so organisations must consider a step change or risk considerable damage to their brand equity.

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