Microsoft Sales Plays On-Ramp Program

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Nadia Phillips

Evolve your go-to-market plans and offerings and gain clarity on the end-to-end connections between sales and marketing efforts and a prioritised plan to stay on track to completion.

Microsoft have just announced a new series of workshops called “Sales Plays On-Ramp” that are designed to help partners plan go-to-market (GTM) strategies focused around Microsoft Sales Plays. This is the first time these have been available in NZ and is part of the extensive investment Microsoft is placing in our partner eco-system.

Workshops are split between Azure and Modern Workplace, and dates and times are confirmed for the 22nd, 27th and 30th October. Get in quick to secure your space.



Want to learn how to monetise Microsoft cloud platform technologies using your unique skills and solutions?

Whether you are looking to expand your current offerings or dive deeper into specialised practices, being clear on where to focus your unique skills and capabilities realise the impact of sales and marketing efforts is key your business growth and profitability.

Anatomy of a Microsoft Sales Play

What is a Sales Play? A repeatable approach to monetise a “specific capability/scenario of a Solution Area”.

Why? Clear repeatable offerings through a targeted sales motion

How? Packaged assets and resources to support Build-with/Go-To-Market/Sell-with

Microsoft continually looks to build repeatable offerings with partners that are both unique for the partner and help address customers scenarios in today’s market. It is what we call “Sales Plays”.

Which Microsoft Sales Play is right for you?

Microsoft partners servicing the SMB customer segment can monetise products and services across infrastructure, application, and productivity solutions by building and executing Sales Plays in Modern Work & Security, Apps & Infrastructure and Business Applications.

Build your Sales Play within 90 days with the Sales Play On-Ramp™ Program!

The Sales Play On-Ramp™ program for Microsoft partners will assist you in developing your go-to-market readiness by aligning your unique services and capabilities to Microsoft Sales Plays. The result is a differentiated go-to-market offer that is in-market and aligned to your customer priorities, needs and outcomes.

The Sales Play On-Ramp™ begins with providing you with access to practical methods in a Partner Elevate Workshop that assists you to identify, develop or refine your:

  • Microsoft Solution Area focus;
  • Ideal client and target market
  • Sales Play offer,
  • Sales motions and profitability model; and
  • Go-to-market execution & follow up.

The result is Microsoft partners will gain clarity on the end-to-end connections between sales and marketing efforts and a prioritised plan to stay on track to completion.

Who should attend?

Business Owners, Sales and Marketing Leaders of Microsoft Partners.

Agenda and Timing

In this 90-minute interactive workshop, partners will work through an accompanying workbook to think and work on the problem at hand as well as have material to refer back to. will be support the following agenda

If you are wanting to evolve your Go To Market plans and offerings the registration pages for the Sales Plays On-Ramp program are now live. 

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Nadia Phillips

As an outgoing, entrepreneurial and performance-driven marketer, Nadia leads the Partner focus at Umbrellar. Embracing the changing face of the tech industry and the Microsoft CSP Reseller program to drive cloud transformation for all.


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Microsoft is a technology company whose mission is to empower every person and every organisation on the planet to achieve more. We strive to create local opportunity, growth, and impact in every country around the world.

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