The Power Panel

Wednesday, 21 October 2020

4:00PM - 6:00PM

Covert Theatre, 51 Mackelvie Street, Ponsonby, Auckland

Do you ever wonder if the digital marketing tactics of brands you see all over the internet ACTUALLY work?

Would you like to hear the thinking behind those campaigns? And how well they performed (or underperformed)?

Want to know how well-known Kiwi brands handled their marketing strategy over the COVID crisis?

What you see as a consumer doesn’t tell the full story.

This event allows you to hear from some respected marketers and business owners from across a range of industries, sharing their learnings from this weird and wonderful time… Be inspired by their ideas, tactics, and learnings!

This first session (in what will become a regular series) will focus on companies who either took a new approach, launched a new product, or smashed it with their marketing efforts in the face of a global pandemic.

KEYNOTE SPEAKER: Thomas Dietz, CEO & Founder, WOOP.
Food expert, tech enthusiast, entrepreneur and Parisian – Thomas knows fine cuisine. He created WOOP to bring Kiwis easy, quick and delicious meals every day. In the face of our lockdown, WOOP became a staple in many Kiwi’s homes as they sought to create tasty meals from the comfort of their own home – hear how Thomas and the WOOP team made the best of a unique situation, and grew their business during a pandemic.

Tina Moore: CEO & Founder, The Attention Agency.
Sophie Donovan: Brand Manager, Kate Sylvester.
Raj Bhikha: Director, The Kiwi Goodness Company.
Dave Howden: Head of Cloud, Umbrellar.

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Get the Cloud, Done Right. Umbrellar Powered by Pax8 is New Zealand's prime Professional and Managed Cloud Services specialist. Recently acquired by Pax8, we're transitioning into something "harder, better, faster, stronger" (thank you, Daft Punk!). Watch this space!


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The Power Panel on marketing strategy in a crisis - Umbrellar Connect

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