Marketing Disrupted: B2B Edition

Thursday, 24 March 2022

9:00 am - 10:30 am NZDT/NZT

Once again, we invite international innovators and disruptors to share their expertise with local marketers. This time, we are adding in a mix of New Zealand B2B brands to showcase some of the cool innovations taking place right here in Aotearoa.

Starting 24 March, this 3-part online series is a fantastic opportunity to gain real-life insights into key B2B marketing challenges and opportunities, here and abroad.

Your Host & MC:


Episode 1: 24 March 2022

International Keynote: Creating the world’s most successful B2B marketing campaign

Mark Lethbridge, Group CEO, Gravity Global

An Agile roadmap to commercialisation: How Tonkin + Taylor is disrupting the engineering sector

Michael McGlynn, Digital Brand and Marketing Lead, Tonkin + Taylor


Episode 2: 31 March 2022

International Keynote: A new approach to account-based marketing

Andrea Clatworthy, Global Head of Account-Based Marketing, Fujitsu UK

Xero case study

James Kyd, Global Head of Brand Strategy and Marketing, Xero


Episode 3: 7 April 2022

International Keynote: How digital acceleration and social selling is changing B2B marketing

Tim Hughes, CEO, DLA Ignite

NZ Post: Changing brand perceptions with business audiences

Chris Wong, General Manager Business Marketing, New Zealand Post

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