Global survey finds clear evidence that data works for business. What about New Zealand?

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Cat Mules

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AI & analytics digitisation

There's global evidence of the value of data, and New Zealand government has set out the world's first public sector standards on algorithm use - but will kiwi businesses follow suit?

The link between better data use and higher business value is clear, and it matters most to customer relationships in APAC, a global survey by IDC finds.

The survey included 10 countries, across the Asia Pacific, Americas and Europe.

A question of the research was the relationship of data use to customer satisfaction or loyalty – a factor especially critical for a COVID-19 impacted market. The most improvement was found in Australia (27%), with the highest average improvement in APAC (21.5%).

Some main benefits of effective data management were revealed in the IDC survey, with data-to-insight leaders seeing operational efficiency improvements (88%), revenue improvements (86%) and profit improvements (90%).

There were notable differences found between data-to-insights leadership between regions, too. Companies in the Americas, for example, saw a higher than average increase in profit (19%) while APAC saw a higher than average efficiency improvement (19.7%).

How about choosing data sources above others? Almost all of the companies in every country identified finding the value of data sources as difficult (96% or higher). Japan and Germany were exceptions to this, with a lower reported rate (89%).

New Zealand – setting the bar for data use

This bears major significance given New Zealand’s recent global leadership with a Charter of algorithm use in government.  The Algorithm Charter for Aotearoa New Zealand involves six commitments – including, human oversight and transparency priorities. 

While the central aim of the Charter is to give New Zealanders confidence that governments are using data safely and effectively, it is also hoped to set a precedent for algorithm use more widely.

On launching the Charter, Minister for Statistics, James Shaw, said, “Today we have set a world-leading example of how government can work with diverse groups of people, communities and organisations to improve transparency and accountability in the use of data. It is an example that we hope others will follow.”

This data-focused stance from the New Zealand government is an exciting move not only for amplifying New Zealand’s innovation and impact,  but also for businesses and other organisations looking to organise and align their own data approach.

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Cat Mules

Umbrellar's Digital Journalist, coming from a background in tech reporting and research. Cat's inspired by the epic potential of tech and helping kiwi innovators share their success stories.

Data, AI, BI & ML

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