Who is Pax8?

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Umbrellar Connect

Pax8 recently announced the acquisition of Umbrellar, the New Zealand award-winning, services-led Microsoft Cloud Solutions Provider. So what does this mean for the Aotearoa New Zealand cloud ecosystem in general - and Umbrellar and their customers in particular? We go through the background and unpack why this is a win-win for everyone.

A bit about Pax8

Pax8 is a global player focused on distribution of cloud services with a strong Professional Services team. They enjoy a strong reputation as a disrupter in the market and ‘doing things differently’. Until now, Pax8 has been focused on modernising how partners across Europe and the US buy, sell and manage cloud.

The company’s technology displaces legacy distribution by connecting the channel ecosystem to its award-winning transactional cloud marketplace. Pax8’s methods of billing, provisioning, automation, industry-leading PSA integrations, and pre and post-sales support, and education are the reasons why they are a standout in the market.

Ranked as one of the fastest-growing private companies in the US for the past four years, Pax8 has gained a stellar reputation as the go-to company if you want to be successful with cloud – which explains why they work with approximately 20,000 partners globally and actually serve many of Umbrellar’s CSP resellers trading in the US.

Expansion into APAC with Umbrellar

Pax8 has been looking to expand into the APAC service regions, seeing it as the next logical step towards building their global reach and growing their client base. Umbrellar’s standing as an award-winning, services-led Microsoft Cloud Solutions Provider, in conjunction with our cloud managed services, migration and advisory services and cloud procurement for over 1,000 New Zealand businesses make us a natural fit for the Pax8 business model.

Pax8’s intent is to work with Umbrellar as one entity whilst maintaining the reputation Umbrellar has in the market as a leader in Cloud Services engineering. Pax8 are focused on ensuring that going forward, they and Umbrellar will enjoy shared goals and purpose. They are committed to the success of not only the business interests of Umbrellar, but also the people that have contributed the hard work towards building Umbrellar’s reputation. Like Umbrellar, Pax8 are keen to ensure everyone in the team is happy and feels supported to maintaining business as usual throughout the transition.

It’s a win-win-win

Pencarrow Private Equity, the current majority shareholder of Umbrellar Cloud Ltd, came to the decision to sell after a strategic review in 2021 to work through the best approach to support Umbrellar’s growth aspirations. During that review, discussions with several companies were conducted to understand if they may be better placed to provide for Umbrellar’s continued success as a major player and one of Microsoft’s Partners of the Year. After realising an alignment of goals and purpose, Pax8’s offer to purchase Umbrellar is seen to be the best opportunity for everyone – Pax8, our customers and our people.

What does this mean for customers?

Anyone who works with Umbrellar knows that our gaze is always looking forward – we assure you this change means only good things for customers and partners. Essentially, it will be ‘business as usual’ with the same outstanding service from the Umbrellar team, but customers will gain the advantage of access to Pax8’s international resources to further support their successful cloud adoption.

Get a sneak peek

Want to know more about Pax8? Check out their new APAC landing page, register for early access and get on board with the biggest cloud opportunity for the APAC region.

Register for early access

Read the full announcement here: Umbrellar joins the Pax8 whānau

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Umbrellar Connect

Umbrellar Connect is the leading multi-media hub for New Zealand's tech innovations. We keep you informed on the need-to-know impact stories, the trends shaping our world, and the tech enabling us to go further.


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Microsoft is a technology company whose mission is to empower every person and every organisation on the planet to achieve more. We strive to create local opportunity, growth, and impact in every country around the world.

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Managed cloud services refers to outsourcing daily IT management for cloud-based services and technical support to automate and enhance your business operations. Often, internal IT departments don’t possess the skills to effectively monitor and maintain a cloud environment. In these situations, a company hires a third-party cloud managed services provider to manage cloud security, computing, storage, network operations, application stacks, vendors and more.

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