Who is Samantha Borg? Strategic Channel Manager NZ at Datto

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As the Strategic Channel Manager for New Zealand, Samantha's core responsibility is to drive awareness and adoption of the Datto toolkit across the New Zealand Managed Service Provider (MSP) community. Samantha shares with us her career journey to date, her current reading list and that all-important dinner party guest list.

What’s the one film you go to time and time again?

I’m a sucker for a buddy film and obsessed with Paul Rudd. So this would have to be I Love You, Man.

What book is sitting on your bedside table right now?

I’ve had Patrick Lencioni’s Getting Naked on my bedside for a while, but I find myself getting through audiobooks much quicker these days. Currently listening to Judith Butler’s Gender Trouble for the second time.

Who was your idol growing up? 

Nadia Comminiche. The first gymnast to score a perfect 10. I spent 15 years of my life training for the Olympics and she was everything to me.

What’s been your biggest success in life?

Finding satisfaction in what I do, professionally and personally, and who I do it with is something I am very proud of. However, meeting my partner and building a happy life here in NZ has been my single greatest success to date (that sounds very cheesy.)

What was the path you took to get to where you are today?

My short career as an aspiring Olympic gymnast taught me discipline and hard work at a very young age. It gave me a fire in the belly that aligned well to sales-orientated positions. As soon as I was able to take up part-time work, I waited tables, ripped cinema tickets, and managed a retail store. After school I completed a Bachelor’s Degree in Gender and Cultural Studies, where I honed in on my curiosity for people, and why they do what they do. My professional career started in recruitment as a cold caller, I then worked my way up to managing my own book of business. After 5 years, I took a role with Datto to manage NZ Partnerships and within 6 months I had moved to Auckland from Sydney. August marks 3 years with Datto, and there’s no place I’d rather be.

How do you rate your work/life balancing skills?

Fairly healthy. Although I admit to sneaking in work emails on holidays and playing “catchup” on the weekends, I do try to start the day as early as I can so that I can wrap up by 6pm and enjoy my personal life.

You can choose any three people over for dinner – who are they, and what do you cook?

Simon Sinek, Action Bronson and Anthony Bourdain (RIP).

Beef Carpaccio, Seafood Linguine, Salted Caramel Cheesecake. Washed down with an Otago Pinot Noir.

What did you learn in 2020?

I spent my first year living in Auckland travelling back and forth between Sydney every month, so being forced to stay in NZ was actually amazing. I learned to slow down, sit still, and enjoy my new home.

What do you hope to achieve in the next 12 months?

Professionally, I’d like to have a few more feet on the ground in-country to continue the amazing growth trajectory we’re on.

Personally, I hope to invest in a second property.

What’s the last record you listened to in full?

Fortunate to have a record player given to us by a dear friend so we listen to records often. The last was Creedence Clearwater, Creedence Gold.

What’s your life motto?

I’m not sure I have a Life Motto but as a Simon Sinek fan, I always circle back to “People don’t buy what you do, they buy why you do it”. 

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Umbrellar Connect is the leading multi-media hub for New Zealand's tech innovations. We keep you informed on the need-to-know impact stories, the trends shaping our world, and the tech enabling us to go further.


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At Datto, we create the roadmap for Managed Service Providers. We constantly innovate and experiment to empower our partners and drive the industry forward. Datto’s proven Unified Continuity, Networking, and Business Management solutions drive cyber resilience, efficiency, and growth for MSPs. Delivered via an integrated platform, Datto’s solutions help its global ecosystem of channel partners serve over one million businesses around the world. We’re open and down-to-earth by nature and we always advocate for MSPs.

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