Umbrellar appoints Dave Howden CEO

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Umbrellar Connect

The Board of Umbrellar is delighted to announce the appointment of Dave Howden as Chief Executive Officer, effective immediately.

Howden’s appointment follows the recent divestment of the Group’s Freeparking business, and the appointment of ex-Group CEO Michael Foley as Executive Chairman. Umbrellar is now focused on propositions that support and enable NZ businesses on the journey into cloud, leveraging its key partnerships with Microsoft, HPE, VMware and others.

As Umbrellar Group’s Head of Cloud for the past 3 plus years, Howden has been the chief architect of a strategy that enables new ways for both NZ businesses and cloud services providers to procure, resell and leverage the full suite of enablers in the Microsoft cloud. The company’s long-standing business providing virtualised infrastructure services to hundreds of NZ companies sees it well- positioned to support customers along the continuum of the cloud journey.

“This is a great day for both Umbrellar and the market”, said Foley. “Dave brings insights, energy and passion to the business that has seen Umbrellar burst onto the cloud services scene being named Microsoft Country Partner of the Year in 2019. The Board is looking forward to supporting Dave and the team through the next phase of growth”.

Umbrellar has created a unique distribution model, curating an ecosystem of over 70 specialist cloud services providers, addressing enablement of the full array of capability in the Microsoft cloud. Coupled with the recent release of, a fully automated and white-labelable self-service management platform for use by both enterprises and CSP resellers, the company is targeting aggressive growth in the NZ market, and overseas, at a time when cloud adoption is increasing at a rapid rate.

“I’m incredibly excited to be able to continue driving our unique business with the unwavering support of my amazing team” said Howden. “For too long, kiwi businesses have been held back from the enormous gains that cloud services can help them achieve. We’re here to listen, understand and craft outcomes for customers that leverage NZ’s smartest minds and the power of Microsoft cloud technology.”

For more information, contact Shavvah Aldred at


About Umbrellar

Umbrellar is a partner-led organisation that provides, distributes and manages Microsoft Cloud technology. We’re focused on empowering our customers and resellers in making the most of the Microsoft Cloud to digitally transform New Zealand business.

We truly believe our partnerships make more possible and that there are more ways than ever to create new business opportunities. We are here to help partners and customers be the hero in their very own NZ success story and we aim to be the partner of choice within the NZ IT industry, and the number 1 services provider for the Microsoft Cloud. Our guiding statement and promise is to bring the best people, partnerships, resources and expertise to NZ business to achieve more with the Microsoft Cloud.

From Microsoft Azure, Azure Stack, Microsoft 365 to Dynamics 365, we strive to curate the most comprehensive network of partners that are the best in their respective industries,
technologies and domains.

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Get the Cloud, Done Right. Umbrellar Powered by Pax8 is New Zealand's prime Professional and Managed Cloud Services specialist. Recently acquired by Pax8, we're transitioning into something "harder, better, faster, stronger" (thank you, Daft Punk!). Watch this space!

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