Facebook launches TikTok rival Instagram Reels - Umbrellar Connect
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Facebook launches TikTok rival Instagram Reels
Culture

Facebook launches TikTok rival Instagram Reels

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Umbrellar Connect

Aug 10 • 1 min read

Facebook has launched Reels on Instagram, its own answer to the popular video app TikTok.

Reels is a new Instagram feature that allows users to record and edit 15 second videos with audio and visual effects, similarly to TikTok.

Facebook’s goal is to draw users from TikTok to Instagram and it has reportedly tried to lure some of its biggest influencers on Instagram to join Reels.

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