Facebook launches TikTok rival Instagram Reels

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Umbrellar Connect

Facebook has launched Reels on Instagram, its own answer to the popular video app TikTok.

Reels is a new Instagram feature that allows users to record and edit 15 second videos with audio and visual effects, similarly to TikTok.

Facebook’s goal is to draw users from TikTok to Instagram and it has reportedly tried to lure some of its biggest influencers on Instagram to join Reels.

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Umbrellar Connect

Umbrellar Connect is the leading multi-media hub for New Zealand's tech innovations. We keep you informed on the need-to-know impact stories, the trends shaping our world, and the tech enabling us to go further.

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