Microsoft 365 – rebranding to increase commercial clarity

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Cat Mules

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Microsoft is rebranding to communicate a more intuitive package offering amongst almost global demand for comprehensive personal computing set up.

On Tuesday, Microsoft rebranded their established Office 365 suite as Microsoft 365. The new naming conventions will also include clearer distinctions between packages as well as various product value-adds, including Microsoft Editor, Money and Excel, and PowerPoint Presenter Coach.

While the application offering of the suite won’t change, this rebrand will enable greater cross-connection between services and increased artificial intelligence capabilities, according to a blog from Corporate Vice President Jared Spataro.

In New Zealand the move reflects the continued upsurge in use of the Microsoft suite, as users quickly replicate and incorporate their office business and communications systems into their at-homes lives. According to Microsoft’s New Zealand Territory Sales Manager, Paul Bowkett, the rebrand showcases more clearly the softwares for the many small to medium enterprises that make up the New Zealand ecosystem.

“Microsoft 365 represents a natural evolution of the established Office 365 suite that is geared towards ensuring value add across the entire productivity cloud,” Bowkett said. “New Zealand businesses are still able to be equipped with the entire suite of Microsoft’s value-add, now with increased clarity between the package offerings.”

Further details about what’s included in the Microsoft rebrand are available here.

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‘Interactive sessions, expanded collaborative aims, big keyword push’ – a cloud engineer’s take on Microsoft’s Ignite 2019

Cat Mules

Cat Mules

Umbrellar's Digital Journalist, coming from a background in tech reporting and research. Cat's inspired by the epic potential of tech and helping kiwi innovators share their success stories.

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