Facebook introduces live gaming app

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Cat Mules

The ‘live gameplay’ sector is surging – and the world’s largest social media platform is riding the wave with its own app designed for creating and watching gameplay, activated on Monday.

Facebook’s battling with other serious contenders in the live gaming arena including Twitch and YouTube. While a top gaming platform a decade ago during the Farmville era, in the gaming streaming market Facebook now sits at three behind YouTube and Twitch, according to global gaming hub Streamlabs. The platform’s global reach and move towards live streaming is likely to see Facebook competitive in the market, where Twitch has been criticised for reliance on third-party apps.

“There are a lot of people who listen to music and say, ‘I can imagine myself being a musician,’’ commented Vivek Sharma, Facebook’s vice president for gaming. ‘People are watching streams and they’re like, ‘I want to be a streamer,’ and with ‘Go Live’ it’s literally just a few clicks and then live, you’re a streamer.’

The Facebook Gaming app is freely available here.

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Cat Mules

Umbrellar's Digital Journalist, coming from a background in tech reporting and research. Cat's inspired by the epic potential of tech and helping kiwi innovators share their success stories.


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Microsoft is a technology company whose mission is to empower every person and every organisation on the planet to achieve more. We strive to create local opportunity, growth, and impact in every country around the world.

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